Who is Ari Seth Cohen? You may not recognize him, but you will certainly recognize his subjects. Fashion’s elite, creativity’s elite, New York’s elite. Turning the stereotypical style icon on his, or usually , her proverbial head, Cohen is underlining and highlighting, Advanced Style.

Rather than seeking the beautiful youths that dominate today’s fashion world, he  is exhibiting an older generation. A generation that flock to fashion risk like moths to a flame, a glamorous age, an age well over sixty.

Cohen began blogging about New York’s fashion forward older women in 2008, only to turn his hand at documentary early last year. Drenched in colour and adorned with pattern, these women are extravagantly and unapologetically vibrant and creative. Advance Style is their aesthetic story.